Media & Public Relations in Local Government: Strategies for Leaders
Turn media moments into opportunities to strengthen your municipality’s voice.
What’s Inside the Course?
Pricing & Enrollment
Every Media Moment Matters
Handled well, it’s more than coverage - it’s a chance to strengthen your municipality’s voice.
When Communication Leaves Residents Guessing.
Municipalities don’t lose trust because of infrastructure - they lose it because they mishandle the story around it.
Messages often focus on technical details instead of resident concerns.
Leaders speak only when there’s a crisis, leaving silence to fill the gaps.
Staff get thrown into media interactions without training or support.
Small issues spiral because narratives aren’t shaped early.
Rumors spread faster than official updates, eroding confidence.
The result is a communication gap that leaves residents skeptical, leaders on the defensive, and municipalities struggling to control their own narrative.
How to Shape the Story Before It Shapes You
Media & Public Relations in Local Government shows you how to take control of the narrative instead of reacting to it.
You’ll gain practical strategies to engage with media, communicate with confidence, and turn public attention into trust.
After this course, you’ll:
Deliver clear, consistent messages that resonate with residents.
Navigate interviews and press questions with confidence.
Anticipate and manage crises before they spiral out of control.
Equip staff to communicate effectively, not just senior leaders.
Strengthen public trust by being proactive, transparent, and credible.
You’ll leave with the tools, strategies, and confidence to guide every interaction - and the reputation of being the leader who speaks with clarity when it matters most.
Who Should Take this Course?
This course is designed for anyone who represents the municipality’s voice to staff or the public including:
Municipal leaders and executives who represent the organization publicly.
Communications and public relations staff who craft and deliver key messages.
Department heads and supervisors who may be called on to speak with media or residents.
Managers and staff who handle internal communications to keep teams informed and aligned.
Your municipality’s reputation depends on the stories you tell and how well you tell them.
Public trust isn’t earned by chance - it’s built through clear messaging, strong relationships, and confident leadership in front of the media. This course gives your staff the skills to shape narratives, manage crises, and strengthen credibility with every interaction.
Enroll now and start Leading the Narrative!
Why Learn From Municipal Mentor Group?
With decades of municipal leadership experience, our team has seen complaints in every form - from heated phone calls to Council chambers filled with frustration.
We’ve tested these strategies in real life, under real pressure, and we know they work.
We don’t just teach theory - we give you practical tools you can use the very next day.